Pros and Cons of Seeking Funding from Family Members
The one thing that holds most entrepreneurs back from breaking from
the pack and starting their own businesses is money. Most people who
work a 9-to-5 and have debt to pay simply cannot amass enough capital
to successfully launch a business. Taking out a loan from the bank is
risky and lands you even further in debt. Angel investors and venture
capitalists are another option, but these professional investors will
swallow amateurs whole without spitting out the bones if you disappoint
them. That brings us to seeking funding from family members – the most
obvious choice which most prospective entrepreneurs will cringe at
picking.
The Pros
There are many benefits in receiving funding from family members.
First, you know them better than other prospective investors, therefore
you should know if your idea appeals to them. In addition, you will be
far more at ease presenting your idea in a honest light to family
members than professional investors. You know their income and the
amount of money they can afford to invest. If they become majority
shareholders, you can be reassured that the company will stay in the
family and be relatively safe from a takeover (hopefully). If your
business profits, you increase your family’s affluence. Family members
won’t complain about overtime and short-term profits – after all, they
are family and they are invested for the long run (hopefully).
The Cons
The disadvantages are obvious – can you afford to lose your family’s
money? Handling family money is much harder than handling investors’
money – the line between your personal and business life becomes
non-existent. Your overall familiarity with your family can also
cripple your professionalism – both you and your family will likely
violate professional boundaries. For example, a professional investor
may only require a monthly status report for your business, but a
family member may end up calling you every night if they are worried
about their money. Family members may also overstep their bounds by
trying to co-manage the business with you and attempt to oversee and
change your business operations. Family members who are invested in
your company may also seek executive positions in your company for
which they are not qualified.
Considerations
If you are set on requesting funding from family members, you need
to set up boundaries at the beginning. Have a lawyer draft up documents
to clearly dictate their roles as investors, and their privileges.
Clearly present your company’s business plan and long-term projections.
Offer solid fiscal targets that they can look forward to achieving.
Explain clearly that, as with any investment, they can lose all of
their principal, and that you cannot be held accountable if this
happens. Make them sign as many documents as it takes to eliminate
these loopholes. Make it clear to your family members that they will be
treated as investors, and not as family members, and distinct lines
will be drawn between your personal and business relationships.
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